• Power up your Calls To Action

    May 02, 2012

    Calls to Action (CTAs) are essential for successful marketing projects. They are a way of directing an audience to do something, such as fill out a form, complete a survey, download software, register, donate, or buy a certain product. Providing this kind of direction often results in not only more, but more precise, actions taken by the target audience. 

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  • Facebook Acquired Instagram...what's next?

    Apr 10, 2012

    Facebook announced the acquisition of Instagram, a photo-sharing mobile app, for $1 billion dollars yesterday. The news that spawned from Mark Zuckerberg’s Facebook status posted at about 10:30 am PST on Monday echoed across the social media ecosystem.

    Read more »

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Yo!Dog Marketing - Your Business Advantage We are an internet marketing agency specializing in the hospitality space. The Yo!Dog Team  understands that marketing needs to be integrated with traditional and online channels, drive sales and deliver results because it’s all about getting top line revenues with high quality return-on-investment. The individuals on our team have more than a decade of online promotion and research experience and a track record that separates us from our competitors.

You compete in fast-paced markets.

 

We help you win by leveraging our creative and effective online promotion and integrated marketing platforms. That means high impact lead generation using online research to drive bookings, clever word-of-mouth marketing, well designed and optimized standalone websites to generate traffic, awareness and credibility, Brand.com site management to deliver your message and brand on point and other tools to push sales through the decision-making pipeline.  

Our social media platform is tightly integrated with your ‘traditional’ marketing and internet activities. As social media continues to evolve, the Social Media Team works to stay ahead of the curve. We integrate Twitter feeds, Facebook pages, YouTube videos and other social technologies to give your message more impact and to increase the reach of your campaigns. Our Social Media Team prides themselves in leveraging social networks for commercial advantage while respecting the authenticity of the social media format. We’ll take a look at your online competition and help you come up with a plan that is the right fit for your hotel.

At Yo!Dog we take a pragmatic approach to lead and prospect generation and capitalize upon our central role in managing our clients’ messages and out-bound communications. We design compelling sales messages and visual images, and we integrate lead generation activities with our other internet platforms. Whether we are developing an e-mail campaign to drive traffic to a trade show booth, developing content for your Brand.com site to generate higher closure percentage, fine tuning your businesses social voice for a stronger following or hosting a webinar to qualify prospects, we remain effective and creatively focused on the end goal growing your share of online revenues.

The Yo!Dog Lead Generation Team sees online research as a means, not an end. Achieving useful and actionable results depends on skillful and insightful planning. Beyond just having the tools and techniques to perform high quality market research, Yo!Dog ensures that the research plan is integrated with the goals of our clients marketing and sales programs. Our Lead Generation Team designs and conducts custom primary and secondary research for both group and individual business travel and applies advanced data analysis techniques to deliver insightful and useful leads and prospects to your sales team. Proper insight and execution of our market research can be leveraged into revenue increases. We assist you in collecting far more than just data. We are mining the data for the future gold that is going to make your hotel more successful.

You can push the benefits of this platform even further if your property uses Newmarket International’s Delphi or Delphi.net CRMs. Our Lead Generation Team can put leads and prospects directly into the system via a proprietary connector and assign them to a specific Sales Manager. Each day when they come into the office, they can have a list of leads and/or prospects to work on saving them time and increasing their productivity. More importantly, we save you money and help generate more revenue for your hotel.