• Power up your Calls To Action

    May 02, 2012

    Calls to Action (CTAs) are essential for successful marketing projects. They are a way of directing an audience to do something, such as fill out a form, complete a survey, download software, register, donate, or buy a certain product. Providing this kind of direction often results in not only more, but more precise, actions taken by the target audience. 

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  • Facebook Acquired Instagram...what's next?

    Apr 10, 2012

    Facebook announced the acquisition of Instagram, a photo-sharing mobile app, for $1 billion dollars yesterday. The news that spawned from Mark Zuckerberg’s Facebook status posted at about 10:30 am PST on Monday echoed across the social media ecosystem.

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John Elston

Founder/CEO of Yo!Dog Marketing

John is a true evangelist for the ever growing eCommerce channels. Over the last 7 years he has developed strategies and tactics that have put him in a very elite group of hoteliers and early adopters on maximizing exposure and growth through internet bookings, social marketing and direct sales.

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Shane Keener

Vice President

Shane has a unique combination of experiences including eCommerce and online distribution with revenue management. During the past 6 years, he was Corporate Director of eCommerce for Sunstone Hotel Properties / Interstate Hotels and Resorts.

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Michael Sterner

Executive Producer

Michael, a University of Southern California graduate in advertising and entrepreneurship, dove into the ad agency world almost 2 decades ago. Working with industry giants at Ogilvy & Mather, Team One, and Rubin Postaer, Michael learned the ropes and established a lifelong network of contacts.

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Landon Setty

Business Manager

Coming to Yo!Dog from the great state of Texas, Landon is our Business Manager. Most recently, she was the IT Purchasing and Office Manager for Sunstone Hotel Properties / Interstate Hotels and Resorts where she was responsible for the procurement of all technology related items for a portfolio of up to 60 hotels.

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Colleen Montini

Strategic Account Manager

Colleen’s passion for the hospitality industry started 20 years ago when she took a summer job at a hotel in Virginia Beach and has lead her to Yo!Dog Marketing as Strategic Account Manager. She has expertise in utilizing and optimizing the various brand content management systems for Marriott, Hilton and IHG.

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Casey Lynn

Social Media Manager

Casey Lynn is a writer, editor, and digital native who speaks English and LOL. She spends her days immersed in media as a digital brand manager, which contributes to her (probably) unhealthy love of tweeting.

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Sae Cho

Social Media Marketing Director

With a background in new media journalism, Sae Cho joins the Yo!Dog team as Social Media Director. In this capacity, she manages the department, works with business deveopment projects, and also manages key social media clients. 

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Ashley Jones

SEO Specialist & Content Writer

Ashley’s passion for travel and hospitality encouraged her union with Yo!Dog Marketing, a career move that continues to broaden the smile across her face. With a communication, account management, and writing background, Ashley joined the Yo!Dog pack in Spring 2011.

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Paola Gil       

Graphic Designer

Paola joined Yo!Dog Marketing in early 2012 as a Graphic Designer in our Social Media Department. Passionate about art in all its faces, Paola loves to express herself through visual language. “One image can represent millions of words,” says Paola.

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Sandra Marino

Website Designer

Sandra Marino is a member of the Yo!Dog Marketing Web Development Team. As a Website Designer, she is responsible for turning client requests and notes into exceptional websites using today's standards. In her role, she leads clients through a process of discovery, analysis and education on website design.

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Courtney Elston

Research & Social Media Manager

Courtney, a graduate from Sacramento State University with a degree in Communication Mass Media, is very passionate and strives to succeed! While going to school she worked at Sacramento CBS News Station where she took on the role as the assignment desk manager.

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Danyelle McGill

Social Media Manager

Danyelle McGill is a Northern California native but relocated to Southern California in 2005. She received her Bachelor of Science Degree in Political Science from the University of California, Los Angeles. Active in multiple on and off campus organization she discovered her passion for the marketing field.

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Glenn Yamasaki

Director of Mobile Marketing 

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Sonja "Rei" Farra

Social Media Manager

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