Your twitter name, like your company name and website domain name, reflects your business and needs to identify you easily amongst other Twitter users. Consider the tips below before creating or modifying your twitter username.

Already have your page up and running? Twitter allows users to change their Twitter name! BUT beware that changing your Twitter handle will change your profile URL, so all those links to your Twitter account will need to be updated.

Review the points below and make sure your Twitter name complies.

1. Be consistent! Try to keep your usernames similar, if not identical, across all of your social media platforms. This helps your fans/follwers find you on other networks and strenghtens your brand identity. If you can, use the same name for your website, Facebook page and Twitter handle. This is something to research before buying your domain name!

2. Be descriptive! Your handle should immediately give your followers a summary of your business. If you are a blogger, cake baker, resort etc. consider including that in your Twitter name. @AmaraResort and @TravelSavvyMom are two descriptive examples.

3. Use your real name! On Twitter, you have both a handle/username (@...) and a place on your profile to list your real name. Using your real name helps you followers associate your branded handle with your real name/your business name, which is integral to taking your online followership into the non-digital world. 

4. Destinations--Include your location! If you're using social media to promote youself as a travel destination, it helps if you use your location to identify and brand your Twitter account. Easily tell Twitter users where they can find you by including your location in your twitter handle. Ie: @OrlandoSheraton & @SantaFeCY

5. Avoid numbers and underscores! These are obvious signs that your first choice Twitter handle was taken and that not a lot of creative thought went into choosing your replacement twitter name. Think of something unique and use abbreviations when possible instead of settling for using an underscore or number.

References:

http://justfivethings.wordpress.com/2011/07/15/choosing-a-twitter-handle/

http://www.rachel-levy.com/how-to-select-a-twitter-handle/

http://business2blogger.com/your-twitter-persona-quick-tip-monday/