Today in the U.S., the number of mobile wireless accounts exceed the total population (according to Search Engine Watch).  Search via mobile device has become a standard in modern American culture and buyer behavior studies show that people searching via a mobile device (tablet or smart phone) are interested in evaluating and making a purchase decision quickly and, often, at that moment. Hotels that dont cater to that population, or aren't moving in that direction, miss out on a large, engaged consumer segment--and the revenue they bring.

One-third of affluent travelers already own a tablet or e-Reader (via Four Seasons' Luxury Trend Report)  As more travelers embrace these devices, hotels have an excellent opportunity to enhance their experience prior to visiting, while visiting and after leaving the property.  Combined with the explosion of mobile travel apps and booking sites (like Hotel Tonight) and rating sites like TripAdvisor, mobile will be integral to the future of travel.

How is your company moving towards a mobile-friendly future?