Yo Dog Marketing

Your online success isn’t a result of someone’s black box or special internet voodoo. No really it isn’t. eCommerce success is a result of several different factors that the team at Yo!Dog Marketing will use to your advantage.  We call these our Core Platforms and they are based on our past experiences in the marketing of hotels and managing of group sales. We believe that your active participation is all of these will create unparalleled success for your hotels.

Platform 1 – Optimization of your Brand.com website
You pay good money to put the brand name on the front of your building. It helps to fill the hotel and boost your ADR. Now what are you doing to optimize your brand site for improved online visibility? That’s what we thought. The Marketing Team at Yo!Dog will walk through a comprehensive checklist of the fields in your brand content management system and ensure that they are accurate, complete and contain the best information to generate bookings for your hotel. We’ll ensure that you are leveraging the equities of your brand through online promotions, brand loyalty email marketing and other available tools.

Platform 2 – Optimized Stand alone website
Guests are shopping more and more for their hotel stays. In fact, recent studies show that they visit a minimum of 20 different travel sites before actually booking their travel. Your brand website just doesn’t get you the needed visibility with the all of the internal competition and brand neutral customers out there. The opportunities for content creation are limited. The websites are too formulaic and don’t let you stand apart from others in the brand or the market.

At Yo!Dog Marketing, we believe that your stand alone website is a primary advantage in attracting more customers. Your site will be built using today’s standards and can be viewed on the millions of mobile devices such as iPhones and iPads. Our developers have a wide variety of experiences and will build your site on a content management system (CMS) that will make your sites extremely visible to the search engines and very easy to change. You’ll have the chance to add packages on the fly, create a blog or add those pictures that just came in last night from the photographer.

Platform 3 – Increased visibility through our proprietary services
A new website alone isn’t a guarantee that you’ll get more people booking your hotel. Our proprietary services are all aimed at improving the profitability of your hotel on the internet - your ALWAYS on, ALWAYS selling, CHEAPEST cost of booking channel. Of course we provide search engine optimization (SEO) and search engine marketing (SEM). The Yo!Dog Marketing Team takes it a step further and offers you

• Local search optimization
• Online travel agency (OTA) strategy and execution
• Strategic linking campaigns
• Customized landing pages & email marketing

These proprietary services are unique to the Yo!Dog service offering and included in your annual contract.

Platform 4 – Social Media Marketing Plan and Execution
Should you have a Page or an account on Facebook? Is Twitter a business or social channel? How can you leverage photos on Flickr to get bookings? Did you know that YouTube is the second largest search engine?

Let the Yo!Dog Social Media Team assist you in integrating your traditional marketing plan with social media. We’ll let you know what the comp set is doing and design a plan to participate in the appropriate channels. We’ll give you a unique and powerful voice in the online conversation. Our Social Media Team will also help monitor your online reviews and generate high quality responses. Being involved in these key research sites can actually help to improve online conversion. Ignoring them could be costing you money that you don’t even know is going into the hotel down the street.

Platform 5 – Internet Research and Lead Generation
Not hooked yet? The team at Yo!Dog Marketing challenges you to find another company out there that will provide your Sales Team with direct group and individual business travel leads. Go ahead try. We’ll wait. Can’t find one, can you?

Our last and perhaps most important platform gives you the increased leads and prospects needed to win the numbers game that is a part of group sales. We have a unique process of researching highly relevant group and business travel opportunities using internet tools to put sales prospects in the hands of your sales managers on a predetermined schedule. The Yo!Dog Business Development Team will help to assess your competitive landscape, identify areas of opportunity and provide the detail to help you book the business.