• Power up your Calls To Action

    May 02, 2012

    Calls to Action (CTAs) are essential for successful marketing projects. They are a way of directing an audience to do something, such as fill out a form, complete a survey, download software, register, donate, or buy a certain product. Providing this kind of direction often results in not only more, but more precise, actions taken by the target audience. 

    Read more »

  • Facebook Acquired Instagram...what's next?

    Apr 10, 2012

    Facebook announced the acquisition of Instagram, a photo-sharing mobile app, for $1 billion dollars yesterday. The news that spawned from Mark Zuckerberg’s Facebook status posted at about 10:30 am PST on Monday echoed across the social media ecosystem.

    Read more »

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You did your research in putting the right brand on your building. You filled it with the right people, technology and fixtures. Why would you miss the opportunity to optimize your Brand.com website?

 

The Yo!Dog Marketing team can help you leverage the equities of the brand. Our past experience with the brands is now yours. We have experience with most major brand content management systems, including:Brand web site optimization

  • Marriott’s EPIC
  • Hilton’s OnQ PIM
  • InterContinental Hotel Group’s Hotel Profile

 

We’ll let your sales team focus on selling and our system experts will ensure the accurate, timely and optimized management of your brand information. Our process starts with a thorough audit of the content in your brand’s system. We have a checklist that we work off for each brand. It covers everything from photography to meta tags (if allowed by the brand) and all points in between. We then look for any missing opportunities for target segments in your hotel and work with you to ensure we have the best content possible.

 

Our goal is to convey your hotel’s unique story while being as persuasive as possible.

 

Moving forward the Yo!Dog Online Strategy Team will act as your liaison with the brand to ensure that we are fully leveraging all opportunities available for marketing your hotel via your Brand.com website. It is our job to make sure that you are aware of any brand promotion or sales opportunities online and ensure that, where possible, your offers are submitted completely and within a timely manner. Whether you want to get an offer into your brand’s loyalty email blast or need additional landing pages loaded for upcoming festivals, if your brand offers it and it’s online, Yo!Dog will do it!

It’s not enough that we optimize, create unique value propositions and calls to action and get your hotel out there. We know that the brands have targets for online performance. Our goal is to improve your performance and ultimately exceed the brand expectation. We will benchmark against your brand report card and report quarterly on our performance.