Yo Dog Marketing

The Definitive Yo!Dog Marketing Advantage, Lead Generation

This is where you will get the biggest benefits from hiring Yo!Dog Marketing and we know that we’ve got the competition beat on this one HANDS DOWN! Our Business Development Team will use your sales database along with other internet research tools to generate qualified leads and prospects direct to the members of your sales team. Now, we promise we won’t go after the accounts you already own. Our intent is to find the opportunities that are staying with your competition or staying in similar markets.

Our Business Development Team will conduct research using our Lead Generation Optimizer, property level interviews and data from your sales database. This will give us the initial direction to determine which segments to look at for business. Our team will then focus on your hotel for one week each quarter generating hundreds of potential leads, via our online lead generation techniques, that will then be passed off to your Sales Managers.

It’s not uncommon for the Yo!Dog Business Development Team to identify over $50,000 in potential business in the first go around.

The process starts prior to the actual property visit when a member of our Lead Generation Team begins doing background research on your market. Once they arrive on property, they will have a solid list of potential leads that they will then correlate with your sales database to ensure that you are not already tackling this business. From there the real work continues as we begin making phone calls to determine if there is business. Leads will be categorized as hot, warm and cold to help you get the most out of the effort.

Prospecting Redefined Using Internet Research

We know the challenges that are faced by hotel sales teams everyday and the reality of Sales Managers in this era. Gone are the 14 to 16 hour work days, when Sales Managers would come in early to prepare sales prospecting lists, sell during the day and spend hours after prime selling time maintaining their files and looking for more opportunities. Additionally, you want your team selling, not spending their time surfing the internet for prospects. If you use traditional methods of prospecting, your sales team aren't maximizing effort. They are maximizing frustration.

The Yo!Dog Marketing Internet Research Team will comb the internet and other proprietary tools looking for prospects that fit your hotel and align with your team goals and needs. On a regular basis, your Sales Managers will receive qualified prospects that we know have group or individual business travel. We have helped hotels get a better handle on college and university athletics programs near them, saturate the corporate market or find long lost accounts.

Our Internet Research Team can identify groups that fit need patterns, help you flush out segments that you aren't sure about or don't have the on property team to focus on, or target the business in the competitive set. You name it. It is easy to give direction and change it. We are flexible in our approach.