Yo Dog Marketing

Participation in social media channels has been defined as public relations for the 21st century.

Some brands are viewing these channels as unimportant and unworthy of your consideration. Others are dipping their toes in the water but flinch every time they can’t control the message. There are a few intrepid hoteliers who are leveraging the benefits of user generated content to blow past their competition and buck the advice of the brands .

The Yo!Dog Marketing Social Media Team wants you to be among that intrepid group. Why? Our belief is that although ROI in these online social channels can be difficult to prove, the buzz, viralness and reach of these channels can prove to be invaluable and eventually more and more online bookings will occur while people spend a larger amount of their leisure and work time on social networking sites.

We kick off the activation of this platform with a social media audit. This audit takes a look at your internet competitive set (the hotels in your market that outperform you on the internet and are getting buzz due to their activity on these social media channels). We will help you identify your social media competitors, take a look at what networks your competitors are using, and let you know how active they are and how much buzz they are generating on these channels. We’ll let you know if it’s more important to be on Twitter or Facebook. If it’s critical to get a YouTube channel up and optimized we will let you know.

We also help your team monitor and respond to online traveler reviews on sites like Tripadvisor, a major part of the user generated content boom happening right now. Online reputation management is critical to your online and offline success. A recent report from PhocusWright indicates that travel reviews have a significant impact on booking decisions, and are cited as influential more often than any other type of social media. The Yo!Dog Social Media Team helps you come up with strategies to improve positive online reviews.

Next, your team will complete the Social Media Optimizer . This questionnaire is used by the Yo!Dog Social Media Team to develop a genuine and unique online persona for your property. The information in the Optimizer will allow us to develop a living Social Media Marketing Plan that will look out three months at a time. It will encompass groups checking in to your hotel, talking about local events and letting people know about the hotel, staff and services you provide. You will receive a day by day schedule of what is going to be posted on each channel. In effect, you will now be the user generating the content.

Finally, we move to the execution of your Social Media Marketing Plan . While we can execute about 70% of the plan for you, social media does require active participation by the hotel team. We encourage you and your staff to participate in social networking space. You should “Like” your own Facebook page and encourage your staff and family to follow your hotel on Twitter. Execution of the social media platform includes the customization of your online profiles from building backgrounds to loading images and content and then providing daily content. We will assist your team in putting together online contests and promotions to build loyal fans and expand your reach. Maybe you’ll run a photo contest or a follower drive. Whatever it is, Yo!Dog Marketing will be there to help you execute your social media plan.

Our goal at Yo!Dog Marketing is to increase your visibility online and drive revenue to direct to your website. Social media content can help to drive inbound links to your website as well as traffic. The end result being better search engine visibility and increased revenue.

We believe that social media is a permanent part of the online world. We are always looking for the next place for your hotel to get online visibility. We’ll get you in the game ahead of your competition, whether it’s participation in location based services or participation in the next great site. Yo!Dog Marketing will provide you with visionary options for your future.