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  • Work-Life Balance: breathing your way to relaxation

    Jun 13, 2013

    In today’s crazy world, I suggest that everyone take a little time for themselves. Disconnect from technology and the outside world for 10 minutes and make yourself better.

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  • Three Tips for Live-Tweeting at an Event

    Jun 04, 2013

    Live tweeting gives brand managers a chance to interact with their audience in real time and gives your Twitter followers a glimpse of your brand in action. As you lead the conversation surrounding your event, you are able to guide the narrative and become an influential voice in the online community. 

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I get asked all the time; Can Social Media media results be measured and even more importantly can I track it back to an ROI? The answer is not always simple but the answer is YES. A well balanced e-commerce plan should dedicate a portion of it's total spend to Social Marketing and like everything...

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