Branding is usually defined as the idea or image used to identify the name of your business. In most cases it represents the goods or services you are offering; in a way your intention should be to show your solution to someone's problem.
May 16, 2013
In my “spare” time I teach an online class here and there for those working on a Hotel/Restaurant Management Degree. I finished my own back in 2002 but I actually started working in hotels back in 1989 (yes, I was an infant).
So much has changed in the past 20+ years.
May 10, 2013
Why does this matter, you might ask? Doesn't grammar "not count" online and in text messages? Sure--if you're just chatting with your friends. But when those bad habits bleed over onto your business communications or website content, you're affecting the public face of your brand.