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Module Title

  • Hospitality: Then and Now

    May 16, 2013

    In my “spare” time I teach an online class here and there for those working on a Hotel/Restaurant Management Degree. I finished my own back in 2002 but I actually started working in hotels back in 1989 (yes, I was an infant).

    So much has changed in the past 20+ years.

    Read more »

  • So You're Not Sure When To Use "Your"? | Grammar Made Easy

    May 10, 2013

    Why does this matter, you might ask? Doesn't grammar "not count" online and in text messages? Sure--if you're just chatting with your friends. But when those bad habits bleed over onto your business communications or website content, you're affecting the public face of your brand.

    Read more »

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E-Commerce Marketing & Expertise
Yo!Dog Marketing Platforms

 

Your online success isn’t a result of someone’s black box or a special Internet voodoo. E-Commerce success is a result of several different factors that the team at Yo!Dog Marketing will use to your ADVANTAGE. We call these our Core Platforms, which all involve your active participation for TOP RESULTS for your company.

 

Platform 1 – Website Design & Development

 

The Designers and Developers at Yo!Dog will craft and mold a website that truly fits your company’s style and streamline its presence. We’ll work closely with your team to design an eye-catching website that represents your company, engages its users, implements the latest technology, and promotes online sales. On top of that, Yo!Dog also offers SEO writing services to augment your website’s search ranking, as well as mobile-friendly technology so that your website transitions and reacts accordingly to the viewer's mobile device.

 

Platform 2 – Increased Visibility Through Strategic Online Marketing


A new website alone isn’t a guarantee that you’ll attract more website visitors & online sales. Therefore, our Online Marketing Services are all aimed at improving the profitability of your business - your ALWAYS on & ALWAYS selling. Of course, this includes search engine optimization (SEO) and search engine marketing (SEM), but the Yo!Dog Marketing Team also takes it a step further and to offer you:


Platform 3 – Effective Social Media Marketing 


Let the Social Media Gurus at Yo!Dog assist you in integrating your traditional marketing plan with social media. We’ll let you know what the competition is doing and design a plan to participate in the appropriate channels. We’ll give you a unique and powerful voice in the online conversation. Our Social Media Team will also help monitor your online reviews and generate high quality responses, as well as improve your online conversion. 

 

Platform 4 – Pervasive Mobile Marketing

 

Yo!Dog Marketing takes a holistic approach to mobile marketing. It should be pervasive throughout your entire marketing strategy and tactics, when you consider how a prospective customer will engage with your company via mobile. Develop a rich, mobile experience for customers that includes:

  • The ability to find your business via search on mobile devices (browser and voice)

  • Improving customer interaction with your website on mobile devices

  • Increasing online conversion through building easy to use calls to action 

 

And Specifically For Hotels...

 

Platform 5 – Optimize Your Brand.com Website

 

You pay good money to put the brand name on the front of your building. It helps to fill the hotel and boost your ADR. Now what are you doing to optimize your brand site for improved online visibility? That’s what we thought. The Marketing Team at Yo!Dog will walk through a comprehensive checklist of the fields in your brand content management system and ensure that they are accurate, complete and contain the best information to generate bookings for your hotel. We’ll ensure that you are leveraging the equities of your brand through online promotions, brand loyalty email marketing and other available tools.

 

Platform 6 – Optimize Your Stand-Alone Website


At Yo!Dog Marketing, we believe that your stand alone website is a primary advantage in attracting more customers. Your site will be built using today’s standards and can be viewed on the millions of mobile devices, such as iPhones and iPads. Our Developers have a wide variety of experiences and will build your site on a Content Management System (CMS) that will make your sites extremely visible to the search engines and very easy to change. You’ll have the chance to add packages on the fly, create a blog, or add those pictures that just came in last night from the photographer.

 

Platform 7 - Take Advantage of Yo!Dog's BRAND Experience

 

The Yo!Dog Marketing team can help you leverage the equities of the brand. Our past experience with the brands is now YOURS. We have great experience with most major brand content management systems, including:

  • Marriott’s EPIC

  • Hilton’s OnQ PIM

  • InterContinental Hotel Group’s Hotel Profile