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  • Hospitality: Then and Now

    May 16, 2013

    In my “spare” time I teach an online class here and there for those working on a Hotel/Restaurant Management Degree. I finished my own back in 2002 but I actually started working in hotels back in 1989 (yes, I was an infant).

    So much has changed in the past 20+ years.

    Read more »

  • So You're Not Sure When To Use "Your"? | Grammar Made Easy

    May 10, 2013

    Why does this matter, you might ask? Doesn't grammar "not count" online and in text messages? Sure--if you're just chatting with your friends. But when those bad habits bleed over onto your business communications or website content, you're affecting the public face of your brand.

    Read more »

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Mobile Marketing for SUCCESS


You’ve probably noticed that people LOVE their mobile devices. Cell phones, smart phones, tablets, and laptops have become more than just a novelty. They have become the most used, most personal item that an individual owns. For example, try and remember the last time that your mobile phone wasn’t with YOU?

Mobile Statistics to Consider for your Next Marketing Strategy:

  • Over 50% of US mobile users own smart phones - Source Nielsen
  • Mobile internet causes a +13% increase in website audience
  • Mobile users are 2x more likely to have a household income over $100,000 

 

In short, a big group of your ideal customers are searching for you via their mobile device rather than sitting at their desk computer. 

 

Yo!Dog's Holistic Approach to Mobile Marketing

Yo!Dog Marketing takes a holistic approach to mobile marketing. It should be pervasive throughout your entire marketing strategy and tactics, when you consider how a prospective customer will engage with your company via mobile.

 

Yo!Dog Marketing will help your business develop a rich, mobile experience for customers that includes:

  • The ability to find your business via search on mobile devices (browser and voice)
  • Improving customer interaction with your website on mobile devices
  • Increasing online conversion through building easy to use calls to action 

 

A basic Y!DM strategy would include a responsive website, traditional and new mobile SEO strategies, and rich, mobile-friendly content through a variety of social media, SMS texting, and mobile application strategies.