Strategic Internet Marketing Services
OPTIMIZE & IMPROVE Your Online Presence
While Yo!Dog Marketing is on your team, we offer a core set of specific deliverables to help improve the online visibility of your business. It’s more than just a website; it’s about being found on the Internet through local and map search, search engine inquiries, PPC advertising, and beyond.
Our main goal at Yo!Dog is to improve the quality and consistency of your image on the Internet.
Our proprietary services, online marketing services, are activated in stages depending on the status of your stand-alone website.
Internet Marketing Begins With:
- Claim and optimize your local search listings on Google, Yahoo, and Bing. This is a critical step in getting a bigger share of business in the market. According to Google, over 75% of searches are related to local content and recent research at MIT suggests that for every $1 in purchases made online, people still spend $5 in offline purchases made as a result of online research.
- If you’re a hotel, we’ll also audit and optimize your hotel profile on the online travel agencies (OTAs). We don’t want to drive traffic to these sites; however, there is no denying that consumers are looking to these sites for information and deals more frequently. Additionally, research conducted by Cornell University indicates that the “billboard effect” of having your hotel listed on these sites actually helps to increase views and bookings on your OWN website. The Yo!Dog Marketing Team will assist you in updating content, reviewing your online strategy, and communicating with your Market Managers.
Next Steps For Online Success
In the next stage, the Yo!Dog Marketing Online Strategy Team will develop and implement an online marketing campaign for your business based on information provided in our Online Marketing Optimizer. Your marketing campaign will have a mix of search engine marketing via pay-per-click advertising and strategic linking - with the goal of reducing your ad spend while increasing organic search engine positioning.
Once your website is live, we can activate the online marketing for your site. Moving forward the last elements of our proprietary services will be implemented and include:
- Search engine optimization of highly-researched keyword phrases on a quarterly basis. We'll strategically optimize your website to help imrove your search engine ranking, organically!
- Maintenance of your stand-alone website to include the additional, new landing pages as needed and building of opt-in email campaigns to target need-times and loyal customers.
- Access to Google Analytics for tracking of website performance. You’ll be able to see how your site is performing 24/hours a day. You will receive monthly reports and quarterly updates on this performance.
- E-blast campaigns about business specials, upcoming events, and more! Yo!Dog will design a custom template, write creative content to catch your recipients’ attention, and execute the blast. We're your one-stop-shop for e-mail marketing!
- PPC Advertising on Google, Yahoo, and Bing. We'll write effective ads that target your audience, monitor new and existing keywords, and manage your adspend. Let us handle everything!
Your website doesn’t rest, and neither does the Yo!Dog Marketing Team! We are constantly watching your website, its listings on other websites, and looking for ways to increase your online visibility. Optimized marketing is always ONGOING.