Optimize Your Hotel's Online Presence
You want to get as many visitors to your hotel's website to increase your chances of booking a reservation, right? So, why would you limit your web exposure to just your Brand.com website? With Brand.com, your content is LIMITED. The brand doesn’t give you preferential treatment, and the sites are cookie cutter with few strong calls to action. Yo!Dog Marketing won’t let you get caught in the brand site BLAHs.
Having a stand-alone website is your KEY to getting noticed in a highly competitive market. Why? Check out why brand websites aren't enough.
More About Our Vanity Websites
You’ll also be happy to know that our custom websites are built around industry standard practices using HTML 5 and CSS. Additionally, our Designers and Programmers ensure that your site can be viewed and usable from the millions of mobile devices currently used by your customers.
All of this talk of stand-alone websites may have you wondering how do customers book reservations? Do we have to manage an extranet? Not to worry! The team at Yo!Dog Marketing believes that all reservations should be handled directly through the brand’s booking engine. This provides your customers with the BEST inventory and rates available.
The Development Process
The process of building out a website takes approximately two months. We start with the WebSite Design Optimizer. This questionnaire is designed to help the Yo!Dog Designers help you determine the look and feel of the website and get a feeling for what features you would like to implement. From there, it’s in the capable hands of our designers. In one to two weeks, you will be presented with two design options. Once we get the design nailed down the website goes to the programming stage. In the mean time, our Copywriters will use your existing collateral, any insights we have gathered from other Yo!Dog Marketing Optimizers and online research to help write the content for your website. Once the site is built out, it will be reviewed by our Quality Assurance team and then you get to test drive the site before it goes live.
While this platform can take the longest to implement, the benefits to your hotel and your guests make it well WORTH the time and effort. Contact us today to find out more!